Action films do good box office here. I saw Star Trek with some friends and witnessed how the film was watched. The audience paid rapt attention during the action scenes. The rest of the time they talked, send text messages, made phone calls and ate.
There are 19 screens in town for new foreign films. Eleven of them are now playing Transformers. Six others are also playing action films, The Taking of Pelham 123 and the latest Terminator flick.