New Years Eve and many of the tourist district bars are standing room only. All but one have more customers then I’ve ever seen, except for parties.
The exception was the bar opened by a foreigner in his wife’s name and then taken from him (described previously in a bit more detail here in paragraph 6).
400k baht is about $13,000. To put that in perspective there was a condo advertised a few months ago as the last condo in Hua Hin for under 1 million baht.