Major league upscale shopping is located on both sides of Sukhumvit Road in Bangkok, centered on the Siam station of the BTS (Skytrain). Most of the shops are storefronts, though there are a few buildings jammed with stalls. Everything in the area is aimed at young people, including the tutorial centers for the adjacent University.
Style counts here. This is a cosmetics shop.
A two story tall sign for another cosmetics shop.
Even young women of substance sometimes have to wear gowns.
One website describes the area as featuring many ‘start-up designers’. This young designer from France rents a space slightly bigger than a closet to sell what the character played by Holly Hunter in the movie ‘Always’ would have called ‘Girl clothes!’
Toyota has a big space here in which they promote their brand image. Not a single thing is for sale.