Selling desktop PC components in Thailand is all about offering more power, more speed, more memory, more storage, more cooling and more space to gamers. I’m a photo editor, not a gamer, so sorting on price from low to high worked best.
RAM generates heat, so those ‘horns’ are functional. The color and styling are all about building a PC that looks as awesome as it performs. All cases not intended for media centers had acrylic windows in a side panel so others can admire your equipment.
If Corsair had a Hello Kitty line of RAM, I would have bought it. Seriously.